
Ludwig Hohlwein
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Ludwig Hohlwein, 1920
A 1920 chocolate advertisement by Ludwig Hohlwein, designed as a small poster for Riquetta, 'the delicious eating chocolate'.
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This is a small advertising poster from 1920 for Riquetta, a brand of eating chocolate, made by Ludwig Hohlwein. It measures 29.5 by 21.5 centimetres, and its title promises something delicious, which is exactly what the poster was meant to convey. It belongs to a group of German chocolate advertisements and is connected with the firm Riquet & Co. Hohlwein was a German poster artist and a pioneer of the Sachplakat style, having worked as an architect in Munich before turning to poster design.
On your wall: It would suit a kitchen, a dining area or a café-style corner, and works well in any room where vintage advertising adds a touch of character.
Public domain. Image via Wikimedia Commons.
Text based on Wikimedia Commons.
Ludwig Hohlwein was a German poster artist who helped pioneer the Sachplakat style. He began his career as an architect, training and practising in Munich, before turning his attention to poster design. That move shaped the rest of his working life, and posters are what he is chiefly remembered for today.
Based on Wikipedia.
Printed on canvas and stretched over a 2 cm FSC-certified wooden frame, with the image wrapping around the edges. Framed versions sit in a wooden floater frame in black, natural or dark wood.
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