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Retro & vintage posters

Au Phare de la Loire. St Etienne

Jules Chéret, 1881

A colour lithograph poster by Jules Chéret, made to advertise a department store in Saint-Étienne. Retro shop advertising at its most lively.

CHF 99.00

No VAT charged. Free delivery in Switzerland from CHF 99. Delivery details

Size: 45 × 60 cm
Frame: No frame

Printed by our partner in Germany, delivered in 7–12 working days. Swiss import charges may apply.

Edges: Mirrored

Same price. This fills the band on the front and covers the canvas sides.

Printed complete, never cropped

To fit 45 × 60 cm, a 2.4% band on the left and right is filled with a mirror of the artwork's own edge. Nothing of the artwork is cut off. The preview shows exactly what you'll receive. The canvas sides are a mirror of the artwork's own edge, so the whole artwork stays on the front.

  • ✓ Printed to order for you
  • ✓ Stretched on a 2 cm wooden frame, ready to hang
  • ✓ 14-day returns
About this artwork

This is a poster by Jules Chéret, made for Au Phare de la Loire, a department store in Saint-Étienne. It belongs to the world of clothing and fashion retail advertising, and was printed as a colour lithograph at a large scale, roughly 125 by 88 centimetres. It was published in Paris by the Chaix printing house, which had taken over from Chéret's own press, and dates from the 1880s. Chéret is often called the father of the modern poster, and this sheet shows how he brought shopfront promotion onto the street.

On your wall: Suits a hallway, dining room, study or boutique-style space where a touch of vintage French advertising adds character to the walls.

Title
Au Phare de la Loire. St Etienne
Artist
Jules Chéret
Year
1881
Style
Retro & vintage posters
Shape
Portrait

Public domain. Image via Wikimedia Commons.

Text based on Wikimedia Commons.

About Jules Chéret

Jules Chéret was a French painter and lithographer who became a leading figure in Belle Époque poster art. His work in this field was so influential that he has often been called the father of the modern poster. His name remains closely tied to the colourful, eye-catching street posters of that era.

Based on Wikipedia.

See all 16 works by Jules Chéret

Canvas and printing

Printed on canvas and stretched over a 2 cm FSC-certified wooden frame, with the image wrapping around the edges. Framed versions sit in a wooden floater frame in black, natural or dark wood.

Delivery and returns

Every canvas is printed to order by our partner in Germany: framed canvases arrive in 6–11 working days, unframed ones in 7–12 working days. Delivery is free in Switzerland on orders from CHF 99. We also deliver to the USA, Canada, Australia, New Zealand, Singapore and many more countries, printed close to you where possible. You can return an undamaged canvas within 14 days. See delivery and returns.

More by Jules Chéret

See all 16

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