Birra Metzger. Torino

Leonetto Cappiello, 1912

A 1912 beer poster for Birra Metzger of Turin, drawn by Leonetto Cappiello and printed in colour in Paris.

CHF 199.00

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✓ Stretched on a 2 cm wooden frame, ready to hang
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About this artwork

This poster advertises Birra Metzger, a beer from Turin, and was published in 1912. Leonetto Cappiello designed it, and it was printed in Paris by Vercasson as a colour lithograph. It is a large sheet, measuring 141 by 102 centimetres. Cappiello, who worked mainly in Paris, is often called the father of modern advertising, partly for his bold figures set against dark backgrounds. The poster belongs to the early twentieth-century tradition of drink advertising, when lithography allowed striking colour to reach the street.

On your wall: It suits a kitchen, dining room, home bar or café-style corner where a vintage advertising poster can add a touch of period character.

Title: Birra Metzger. Torino
Artist: Leonetto Cappiello
Year: 1912
Style: Retro & vintage posters
Shape: Portrait

Public domain. Image via Wikimedia Commons.

Text based on Wikimedia Commons.

Leonetto Cappiello Retro & vintage posters

About Leonetto Cappiello

Leonetto Cappiello was an Italian and French poster designer and painter who lived and worked mainly in Paris. He is often called the father of modern advertising. While earlier poster artists favoured a painterly look, he took the opposite path, setting bold figures against black backgrounds, a startling contrast to the posters that came before.

Based on Wikipedia.

See all 12 works by Leonetto Cappiello

Canvas and printing

Printed on canvas and stretched over a 2 cm FSC-certified wooden frame, with the image wrapping around the edges. Framed versions sit in a wooden floater frame in black, natural or dark wood.

Delivery and returns

Every canvas is printed to order by our partner in Germany: framed canvases arrive in 6–11 working days, unframed ones in 7–12 working days. Delivery is free in Switzerland on orders from CHF 99. We also deliver to the USA, Canada, Australia, New Zealand, Singapore and many more countries, printed close to you where possible. You can return an undamaged canvas within 14 days. See delivery and returns.