
Leonetto Cappiello
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Leonetto Cappiello, 1906
A 1906 Parisian advertising poster by Leonetto Cappiello, promoting La Revue Illustrée with a confident slogan about doubling luxury while lowering the price.
No VAT charged. Free delivery in Switzerland from CHF 99. Delivery details
Leonetto Cappiello designed this poster in 1906 for La Revue Illustrée, and its title doubles as the slogan: it promises twice the luxury at a lower price, and claims the Revue is travelling the world. It is a colour lithograph on a grand scale, measuring 164 by 112 centimetres, and it was printed in Paris. Cappiello is often called the father of modern advertising, known for bold figures set against dark backgrounds, a sharp break from the more painterly posters that came before. The poster belongs to the early years of that new approach to street advertising.
On your wall: Its bold period lettering and poster character suit a study, a library, a hallway or a living room with a retro or vintage feel.
Public domain. Image via Wikimedia Commons.
Text based on Wikimedia Commons.
Leonetto Cappiello was an Italian and French poster designer and painter who lived and worked mainly in Paris. He is often called the father of modern advertising. While earlier poster artists favoured a painterly look, he took the opposite path, setting bold figures against black backgrounds, a startling contrast to the posters that came before.
Based on Wikipedia.
Printed on canvas and stretched over a 2 cm FSC-certified wooden frame, with the image wrapping around the edges. Framed versions sit in a wooden floater frame in black, natural or dark wood.
Every canvas is printed to order by our partner in Germany: framed canvases arrive in 6–11 working days, unframed ones in 7–12 working days. Delivery is free in Switzerland on orders from CHF 99. We also deliver to the USA, Canada, Australia, New Zealand, Singapore and many more countries, printed close to you where possible. You can return an undamaged canvas within 14 days. See delivery and returns.